On Trademate, you gain access to value betting opportunities on over 100 bookmakers. As a first-time user, you might wonder where to begin and which bookmakers are best suited for starting your betting journey. This guide aims to answer that question by providing insight into the top bookmakers for Trademate users.

When selecting bookmakers for value betting, four key metrics are typically evaluated: number of trades, edge, closing edge, and return on investment (ROI).

The edge represents your advantage over the bookmaker based on the probability of the event to happen at the time you place the bet. The closing edge, however, is calculated using the probability just before the event starts, offering a more accurate profitability indicator. Lastly, ROI shows the actual return generated from your betting activity.

That said, it’s essential not to rely solely on these metrics for a comprehensive evaluation. Qualitative factors, such as how quickly a bookmaker identifies and limits winning players, are just as important when assessing expected profits.

Bet365: The Go-To Bookmaker for Trademate Users

Bet365 is the most popular bookmaker among Trademate users, thanks to its wide range of leagues and betting options. From May to September 2024, Trademate users placed 444,659 pre-match trades on Bet365, generating a total turnover of €32,510,990. These trades resulted in €1,501,172 in profits, with a return on investment (ROI) of 4.62%, closely matching the closing edge of 4.6%.

These results demonstrate Trademate's consistent ability to maintain an edge over Bet365, with the closing edge aligning almost perfectly with the actual ROI.

As with all soft bookmakers, Bet365 will eventually limit your maximum bet sizes once you start winning consistently. However, before this happens, there’s plenty of potential to make substantial profits, making Bet365 a great bookmaker to start with.

To learn how to maximize your earnings and delay these restrictions, check out the article: The Trademate Guide To Avoid Getting Limited By The Soft Books.

William Hill: Profitable Value Betting with the Advantage of Physical Betting Shops

William Hill has also proven profitable for Trademate users. Over the last four months, with 11,044 trades generating a turnover of €600,803, users earned €17,217 in profits. William Hill’s edge for Trademate users is 4.6%, while the ROI is 2.87%, slightly below the Closing Edge of 3.92%, indicating negative variance during this period. These numbers demonstrate William Hill's favorable odds for value betting.

A key advantage of William Hill, unlike Bet365, is its network of physical betting shops, particularly in the UK and other European countries. For bettors looking to avoid online restrictions and limitations due to consistent winnings, placing bets in person offers a strategic way to continue profiting without drawing attention. This flexibility to use physical shops allows serious bettors to circumvent some of the challenges posed by online-only bookmakers.

Next in Line: Trademate User Success with Additional Bookmakers

Unibet, a top bookmaker in Europe, provided Trademate users with €158,623 in profit from €4.12 million turnover across 21,306 trades. With a 5.67% edge, a 3.85% ROI, and a Closing Edge of 5.33%, Unibet offers strong opportunities for value bettors using the Trademate system to capitalize on favorable odds.

Pokerstars, while best known for poker, has proven highly profitable for Trademate users in sports betting as well, generating €133,531 in profit from €1.51 million turnover across 21,000 trades. Its 8.85% ROI and 6.57% Closing Edge reflect significant inefficiencies in its odds, making it a top choice for Trademate bettors.

Marathonbet, though smaller in scale, enabled Trademate users to earn €1,521 in profit from a turnover of €90,412 across 4,317 trades. With a 6.11% edge and a 1.68% ROI, Marathonbet still provides profitable opportunities for those using the Trademate platform, supported by a 4.03% Closing Edge.

BetClic offered Trademate users €19,662 in profit from €233,624 turnover across 3,760 trades. Its 5.20% edge and 8.42% ROI make it a lucrative option for bettors using Trademate, although its 3.71% Closing Edge indicates fewer opportunities compared to some other bookmakers.

Ladbrokes, a well-known bookmaker, allowed Trademate users to secure €10,428 in profit from €599,236 turnover across 4,955 trades. With a 6.24% edge and a 1.74% ROI, Ladbrokes provides consistent profitability for Trademate users, and its 4.40% Closing Edge points to decent value opportunities.

Unlock Value Betting Success: Try Trademate’s Free Trial with Top Bookmakers

We have good news for you: all the bookmakers we just analyzed (and many more) are included in Trademate’s free trial, giving you full access to explore and take advantage of value betting opportunities. With advanced tools designed to help you find value, you'll have everything you need to make informed bets and improve your profits.

Take advantage of the one-week free trial to experience the benefits firsthand!

Sign up hereand kickstart your journey to long-term betting success today!