A New Game-Changing Feature: Live Value Betting

Live value betting, also known as in-play value betting, refers to the practice of placing bets during a sports event when you believe the odds offered by the bookmaker are higher than the actual probability of the event occurring.

Live value betting works on the same principle as pre-match value betting, but the bets are placed during the event instead of before it begins. In both cases, the aim is to find odds high enough, compared to the outcome probability, to ensure a positive edge.

Advantages of Live Trades in Betting

Live value betting offers numerous advantages that make it an appealing strategy. Here’s a breakdown of the key benefits, highlighting how in-play betting differs from pre-match betting, its effect on detection by bookmakers, and how it enhances turnover and bankroll efficiency.

1. High Volume of Trades

The number of live value betting opportunities is significantly greater compared to pre-match, largely due to the availability of new in-play markets and the rapidly changing odds in a live environment. This constant fluctuation generates a steady stream of fresh opportunities. As a result, bettors benefit from increased turnover that, with a consistent positive edge, translates directly to increased profits.

2. Varied Betting Markets

While certain live betting markets mirror pre-match bets, such as predicting the match winner, others are exclusive to in-play betting and provide more value betting opportunities.

For instance, in our live betting experience, we found two markets particularly profitable that aren’t available with pre-match bets: quarter winners in Basketball and game winners in Tennis. On the Trademate platform you will find many live value betting trades in these markets, offering dynamic, short-term opportunities that have proven to be efficient and rewarding.

These unique markets open new ways for bettors to exploit real-time game developments and strategies that are unavailable before the event starts.

3. Bookmakers Find It Harder to Detect Winners

One of the significant benefits of live betting is that it makes it more difficult for bookmakers to identify and limit winning players.

In traditional pre-match betting, bookmakers use various metrics to detect winning bettors. One key metric is your closing edge, meaning the difference between the odds at which a player placed his bets and the closing odds—the final odds just before the event starts. Bettors who consistently place wagers at odds higher than the closing odds are often identified as winning players.

However, in live betting, the concept of closing odds becomes irrelevant. The odds are constantly changing as the game unfolds, and there is no "final" set of odds to compare against. Since the odds at the time of placing the live bet are essentially the "closing odds" for that particular moment, bookmakers struggle to apply their traditional methods of detecting sharp players, making it harder to flag or limit successful bettors.

4. Faster Turnover and Lower Bankroll Requirements

Live betting offers substantial advantages in terms of bankroll management and turnover speed, enabling quicker access to winnings and the ability to reinvest those funds almost immediately.

Since live bets are resolved within the course of the game or specific segments, such as a quarter in Basketball or a game in Tennis, bettors don’t have to wait hours or even days for a result. This quick resolution grants faster access to winnings, allowing bettors to reinvest their returns more frequently, thereby increasing turnover and opening up more betting opportunities even with a modest bankroll.

Unlock now the Potential of Live Value Betting with Trademate

With these numerous advantages, Trademate’s Live Value Betting feature is a standout choice for both new and seasoned bettors. Live betting presents unique opportunities to capitalize on real-time odds with dynamic tools and diverse markets. Discover now the benefits of live value betting on Trademate and explore a fresh, high profitable approach to value betting!